Introduction
La Mer Beach is one of the most colorful and Instagramable seaside resorts in Dubai that can combine sun, sea, shopping, dining, and art. La Mer occupies 1.24 million square meters in the middle of Pearl Jumeirah and Jumeirah Bay, in Jumeirah 1, and has been a popular location among residents and tourists since its launch in October 2017. Tourists are advised to remember that part of the location is in the process of being redeveloped, and some of the places of interest might be closed down temporarily.
Location & Accessibility
La Mer Beach is located in Jumeirah 1, along Dubai’s scenic coastline, between Pearl Jumeirah and Jumeirah Bay. It is easily accessible by car, taxi, or public transport, with nearby metro stations like Dubai Internet City and Mall of the Emirates, and offers ample parking for visitors.
Transportation Options
| Transport | Details |
| By Car | 15 min from Downtown Dubai |
| RTA Buses | Jumeirah 1 to metro stations |
| Metro | Dubai Internet City or Mall of the Emirates (requires short taxi/bus transfer) |
| Ride-Hailing | Widely available |
| Walking | Boardwalks, running tracks, and pedestrian paths |
Timings & Best Visiting Period
| Category | Details |
| Beach Hours | Sun–Wed: 10 AM – 10 PM
Thu–Sat: 10 AM – 12 AM Swimming allowed until sunset (~6:30 PM) |
| Shop Hours | 10 AM – 12 PM (daily) |
| Best Time to Visit | November – March (ideal weather)
Summer: visit mornings or evenings |
La Mer Divisions
La Mer is divided into four main zones:
- La Mer Beach – Central sandy shoreline with sunbeds, cabanas, and activities.
- La Mer North – Restaurants, cafes, and retail shops.
- La Mer South – Family-friendly attractions and leisure spots.
- The Wharf – Rustic, industrial-inspired area with retail and entertainment, art spaces, and murals.
La Mer Beach
La Mer Beach is the main area of the destination and has a broad Sand beach with sunbeds, cabanas, and shaded loungers. It is ideal to sunbathe, swim, and engage in water activities like paddle boarding and kayaking, and its artistic elements, like palm trees and surfboard decorations, allow it to be one of the most photogenic locations in the entire city of Dubai.
La Mer North
La Mer North is a vibrant area with restaurants, cafes, and boutique shops, where one can find the cuisine of all countries, as well as exquisite desserts. It is a perfect place where one can walk along the promenade, enjoy the sea, and have a combination of food and shopping experiences.
La Mer South
La Mer South is home to attractions like Laguna Waterpark, children’s playgrounds, and other informal dining establishments. It is a very casual but fun place where children and parents enjoy the waters, surf pools, and family restaurants.
Must visit: Al Hamriya Beach
The Wharf
The Wharf is unique due to the industrial design that combines rustic steelwork, exposed building structures, and colorful street art murals. It is an artistic sector that hosts malls, entertainment spots, and arts/craft exhibitions, thus it is the favorite of people who admire culture and love taking pictures.
Beach Experience and activities
Free Access and Freedom of Entry
Among the amazing attractions of La Mer, it does not require a fee to enter the premises. This means that, unlike the private resort beaches, tourists, residents, and families can enjoy the sand and sea without having to pay an admission fee.
The beach has a long shore with walk paths, shade seats, and walks, making it comfortable and approachable even during weekends.
Water Sports Adventures
La Mer is ideal with water sports and thrill seekers:
- Jet Skiing- Ride at breakneck speed through the waves and have a glimpse of the Dubai shoreline.
- Paddle boarding & Kayaking- Find your own way to the still water.
- Flyboarding – Fly above the water in an experience of a lifetime adrenaline rush.
- Banana Boat Rides – Family and Group fun and safe rides.
Safety is provided by licensed operators and trained staff, and all equipment can be rented on-site.
Relaxation by the Shore
| Option | Details | Price (Approx.) |
| Sunbeds & Umbrellas | Rentable for a full day | AED 60 / day |
| Private Cabanas | Up to 4 people | AED 600 / day |
Facilities and Services
La Mer offers all facilities:
- Clean toilets, showers, and changing rooms.
- Lockers for safe storage.
- There are lifeguards throughout the beach.
- Striped zones and walkways.
Attractions and entertainment
Laguna Waterpark – Why It Should Be on the List of Must-Visit Places with the Family?
Laguna Waterpark will have the following four areas:
- Relax Zone – pools and lazy rivers.
- Slide Zone- Exciting water slides.
- Splash Zone- A safe play area among the younger kids.
- Surf Zone – a simulator of the waves in the surf.
Dining and Shopping
Culinary Experiences
There are more than 50 restaurants and cafes in La Mer serving: Fresh seafood, mezze, and grilled dishes. Sushi, Thai, American, Italian favorites, vegan, gluten-free, organic foods. The majority of restaurants offer beach seating where customers can have food with ocean access.
Cafes and Beachside Snacks
As they walk through the promenade, visitors can have a quick coffee, juice, smoothie, or ice cream.
Shopping La Mer
Fashion Beachwear Boutiques Trendy apparel and swimwear. Lifestyle/Wellness Stores- Beach products, skin-care, and souvenirs. Retail in The Wharf rustic industrialish style with barrels, steel work, and bare-bones design, where La Mer has the majority of its retailers and entertainment spots.
Visitor Advice and Information
- What to bring: Swimming, sunscreen, sunglasses, hats, and water bottles.
- Safety: On-duty guards, favourable family climate.
- Pet Policy: No pets allowed.
- Contact Number: +971-800-63-7227
Conclusion
La Mer Beach Dubai is not just another beach; it is a destination lifestyle that incorporates sun, sea, shopping, dining, and entertainment. It is very resident- and tourist-friendly with free access, family-friendly activities, lively murals, and modern facilities.
The new inclusion of redevelopment news, developer information, art elements, divisions, Wharf plan, contact, specific times, the year the boardwalk was started, and pets makes this guide completely authoritative and complete enough for any visitor intending to pay a visit.
FAQs
1. When did La Mer Dubai open?
La Mer was opened in October 2017.
2. Is there an entrance fee?
No, anyone is free to become a visitor.
3. What are the beach timings?
Closed Saturday nights and Fridays. There is only swimming until sunset.
4. Are pets allowed at La Mer?
No, pets are not permitted.
5. What does La Mer Beach have?
There are showers, changing rooms, toilets, sunbeds, secure lockers, lifeguards, children’s play, and shaded areas.
6. Can I take photos at La Mer?
Yes, it is very Instagram able with artistic murals, fish motifs, surfboards, palm trees, and tropical landscaping as ideal backgrounds.
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